I grew up on the shores of Lake Como, surrounded by the kind of scenery most people save for a bucket-list trip.

So it’s probably no surprise I fell in love with creating content people can’t scroll past.

What started as a love for travel and storytelling grew into Discover With Lara, where I create UGC for hospitality, travel, lifestyle, and consumer brands, blending a polished aesthetic with the relatability that makes UGC feel real.

My approach goes beyond making something look beautiful. It means strong hooks, natural storytelling, engagingpacing, and visuals that show what makes a brand worth choosing.

The goal? Content that doesn’t just stop the scroll, but strengthens your brand, creates desire, and turns attentioninto action.